PSP Shelves Major Campaign
Sony has put on hold plans for a pre-Christmas ad campaign for its PSP handheld console, because of retailers’ concerns over stock availability.
The gaming giant had planned a major TV campaign but as a result of huge demand since its September debut and dwindling stock on the high street, Sony will now run just one execution for it over two weeks in the run-up to Christmas
. - Read [source: DesignBulletin]
